The Essence of Skin Care With Gods & Grit
Gods & Grit began with a passion for life and skincare. Our skin is the largest part of our body, accounting for around 15% of our body weight, and the body's largest organ. With today's fast-paced lifestyle, our founders noticed a need for high-quality skincare that focuses on exfoliation and skin health.
Frontída in Greek means "care," a simple yet powerful word when applied to skin. What we care about almost always has tremendous power to be a positive light in our everyday life. If we care about our skin and nurture it, it will help us build confidence, feel better, and live happier lives. It is this simple motto that has helped us transform Gods & Grit into a brand that has character, foundation, and culture built by its clientele. Our company is only as good as the foundation you help us grow, and it is with this mindset that fuels our passion to continue helping you improve your life, one day at a time.
"Quality is not an act, it is a habit." // Aristotle
Your skin is a fascinating organ, with its own bacterial microbiome. Over 1,000 species of bacteria and 1,000,000,000 individual bacteria coexist on and within your skin. Even fungi live on and in your skin. This revelation that your skin is a living, breathing ecosystem created to protect you from the outside world inspired our founders to take an entirely different outlook on the skincare industry. Focusing on education and skin health means understanding the medical science of the skin to create skincare products that work, time and time again. Keeping your skin healthy is of utmost importance, as your skin renews itself about every 28 days. A majority of the dust in your house is actually dead skin cells... With proper exfoliation and consistent upkeep, you can be confident this natural process is working as it should to keep your bodies immune system at its best.
In a time right now (April 2020) where health and immunity are of utmost concern, skin cannot be neglected. It is here and now where Gods & Grit takes a stance and forges its path, helping each customer and each family live healthier for a lifetime of health and happiness.
"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others." // Pericles